Customer Relationship Management (CRM)

Customer Relationship Management (CRM)

The primary goal of most businesses is to make profits or run a profitable business and as a result customers/clients remain a valuable asset of a thriving business. Hence, there is a need to ensure great customer experience for retention and satisfaction purposes. Virtusync designed a CRM system to manage your clientele and basically improve customer relationships. As a business grows, a database is required to store client information, replacing the stacks of email communications, receipts, sales chat, especially where the customer/client interfaces with different departments in a company, etc. As with all Virtusync’s innovations, the CRM is tailored to your line of business and type of customers/clients. CRM is recommended for organisations that operate a call center and social media platforms and any organization with a huge clientele in order to track sales, marketing, and customer service. It is pertinent to note that the CRM system is not only limited to B2C companies but also B2B companies. The CRM is designed to carry out a complete functionality that includes data entry, customer feedback, queries/enquiries, analytics, customer information, sales and system administration.